BRAND MARKS & ASSETS
Corporate & Brand Identity establishes our image and our personality - the perception of us - what people think about our company, our products and our services. It projects this image internally to our employees, strategic partners, suppliers and externally to the general public, customers, media, etc.
Our identity is more than just a logo or mark. It is an entire system that when applied consistently creates a unified and memorable image. A strong identity program conveys professionalism and ensures that we are easily identified regardless of the market or region of the world in which we operate.
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Contacts and Support
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For additional information, please contact the Corporate Identity and Design office:
FCA US LLC
Corporate Identity and Design
1000 Chrysler Drive
Auburn Hills MI USA 48326-2766
Mopar Brand Mark update
Preferred version of the Mopar Brand Mark revised. Highlights of the revision are:
• The 3D version is retired
• The 2D version is the preferred Mopar Brand Mark.
• The PMS 293 (blue) one color version is retired
• Added PMS 431 gray option
• The above changes are indicated in the updated Mopar Brand Mark guidelines
Revised Multi Brand Mark lockup. Highlights of the revision are:
• The 3D Mopar Brand Mark has been replaced with 2D version and available for download
• The above changes are indicated in the updated Multi Brand Mark lockup guidelines
Preferred version of the Jeep brand mark revised. Highlights of the revision are:
• The green Jeep brand mark is retired effective September, 2015
• 3D metallic and gray versions of the Jeep brand mark have been added for download. The black and reversed (white) versions remain active
• The above changes are indicated in the updated Jeep brand mark guidelines
Revised multi brand mark lockup. Highlights of the revision are:
• The Alfa Romeo brand mark has been updated and available for download
• Updates to the Multi Brand mark lockup guidelines
Effective immediately, revised trademark ownership statement:
©YEAR FCA US LLC. All Rights Reserved. Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.
FIAT only: ©YEAR FCA US LLC. All Rights Reserved. FIAT is a registered trademark of FCA Group Marketing S.p.A., used under license by FCA US LLC.
ALFA ROMEO only: ©YEAR FCA US LLC. All Rights Reserved. ALFA ROMEO is a registered trademark of FCA Group Marketing S.p.A., used with permission.